butterroot Privacy Policy

Last Updated: February 20, 2026

This Privacy Policy describes how we collect, use, and protect information when you visit this website. We are committed to protecting your privacy and being transparent about our data practices.

By using this website, you agree to the practices described in this Privacy Policy.

Information We Collect

Contact Form Submissions

When you submit our contact form, we collect:

  • Your name
  • Your email address
  • The message or inquiry you submit

This information is transmitted directly to the site owner via email and is used solely to respond to your inquiry. We do not store contact form submissions in a database beyond what your email client retains.

Automatically Collected Information

When you visit this website, certain technical information is automatically collected, including:

  • Your IP address
  • Browser type and version
  • Pages visited and time spent on each page
  • Referring URLs (the page you came from)
  • Device type and operating system

This information is collected through Google Analytics and our hosting infrastructure (Pressable), and is used to understand how visitors interact with the site and to improve its performance and content.

How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to inquiries submitted through our contact form
  • To analyze website traffic and usage patterns (via Google Analytics)
  • To improve website performance and user experience
  • To monitor the site for security threats and spam (via Akismet and Jetpack)
  • To understand how the site is found in search engines (via Google Search Console)

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us understand how you use our site and enable certain functionality.

Cookies We Use

This website uses cookies from the following sources:

  • Google Analytics — Sets cookies to track visitor behavior, session duration, and traffic sources. These are analytics cookies and do not identify you personally.
  • Jetpack — May set cookies related to site security and performance monitoring.
  • WordPress — Sets a session cookie for technical site functionality. This cookie does not collect personal data and expires when you close your browser.

This site does not use advertising or retargeting cookies, and we do not sell your data to third parties.

Managing Cookies

You can control or disable cookies through your browser settings. Note that disabling cookies may affect some website functionality. You may also opt out of Google Analytics tracking by installing the 

Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.

Third-Party Services

This website uses the following third-party services that may process your data according to their own privacy policies:

Google Analytics

We use Google Analytics to collect anonymized statistics about site usage. Google may transfer this data to servers in the United States or other countries. You can review Google’s privacy practices at https://policies.google.com/privacy.

Google Search Console

We use Google Search Console to monitor how this website appears in Google Search results. This service does not collect personally identifiable information from visitors.

Pressable (Web Hosting)

This website is hosted by Pressable, a managed WordPress hosting provider. Pressable processes server logs and technical data necessary to operate and secure the website. View Pressable’s privacy policy at https://pressable.com/privacy-policy/.

Akismet

Our contact form uses Akismet, an anti-spam service provided by Automattic. Akismet analyzes form submissions to detect and block spam. Data submitted through our contact form may be shared with Akismet for this purpose. View Akismet’s privacy policy at https://automattic.com/privacy/.

Jetpack

This site uses Jetpack, a security and performance plugin provided by Automattic. Jetpack may collect data including your IP address for security monitoring and spam protection purposes. View Jetpack’s privacy policy at https://automattic.com/privacy/.

Data Retention

Contact form inquiries sent to us via email are retained for as long as needed to address your inquiry and for any follow-up correspondence, after which they may be deleted at our discretion.

Analytics data collected through Google Analytics is retained for 26 months by default, per Google’s standard settings.

Server logs maintained by Pressable are retained according to Pressable’s standard retention policies.

User Accounts and Comments

This website does not offer user registration or account creation. No visitor accounts are maintained.

Comments are not enabled on this website. No comment data is collected or stored.

Testimonials and Reviews

This website displays client testimonials and reviews. Some of these were collected prior to this site launch and transferred from a previous website, where they were already publicly displayed.

If you submit a review or testimonial via email or the contact form, we may publish it on this website, including your name if provided. Your submission of a review constitutes your consent to its potential publication.

If you wish to have a published testimonial removed or edited, please contact us via the contact form on this website.

Your Privacy Rights

Depending on your location, you may have rights regarding your personal data, including:

  • The right to access the personal information we hold about you
  • The right to request correction of inaccurate information
  • The right to request deletion of your personal data
  • The right to opt out of analytics tracking

If you submitted a contact form inquiry and wish to request deletion of that information from our records, or if you have any other privacy-related questions, please contact us using the contact form on this website.

California Privacy Rights (CCPA)

If you are a California resident, you have the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your rights, contact us via the contact form on this website.

Children’s Privacy

This website is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has submitted personal information to us, please contact us so we can delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please reach out using the contact form on this website.